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No Name Change for MSN
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Posted by dan on: 2006-02-11 09:39:43 Article Viewed : 1091
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Though the new head of Microsoft's MSN division has been calling the company's MSN portal "MSN Media Network" internally, Microsoft has no formal plans to rebrand the site, a Microsoft spokesperson says.
Rumors and published reports surfaced earlier this week that Microsoft would change the official name of its MSN portal to reflect a ramp up of services on the site offering more access to digital media and entertainment content. However, Microsoft spokesperson Kathy Gill says that while there will be an enhancement of entertainment and media services under the leadership of new MSN division leader John Nicol, the MSN brand will not change.
"There will be investments going forward so it feels like a media network, but it will still be MSN," she says.
Nicol took over as general manager of MSN in November following the departure of Hadi Partovi, who previously led the division. Nicol formerly was president and chief executive officer of the news channel MSNBC, and also worked for Microsoft's IPTV division at the company's Silicon Valley campus before assuming his current role, Gill says.
News Source Pc World
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